CAMILLE
Web Design, Branding
2024
OTICE
Otice was my first entrepreneurial venture, which I launched at the age of 20. It was a clothing brand that aimed to offer Portuguese quality at student-friendly prices. I was responsible for all the designs, the branding, and the art direction, ensuring that each piece reflected the high standards and unique identity of the brand. Through Otice, I not only honed my design skills but also developed a deep understanding of brand building and creative direction, laying a solid foundation for my future endeavors in the digital design world.
- CLIENT OTICE
- YEAR 2016
- CATEGORY CLOTHING
FASHION DESIGN
I meticulously crafted each clothing item, focusing on delivering Portuguese quality at affordable prices for students. Using Adobe Illustrator and Photoshop, I developed unique designs that balanced contemporary trends with timeless styles, ensuring each piece stood out in the market.
PACKAGING DESIGN
Beyond the clothing itself, I emphasized the importance of packaging design to enhance the overall customer experience. By utilizing Adobe InDesign and Photoshop, I created visually appealing and functional packaging that reflected the brand’s identity and ensured that the unboxing experience was memorable.
ART DIRECTION
I oversaw the entire visual and creative direction of Otice. I used Adobe Creative Suite tools to maintain a consistent and cohesive brand identity across all touchpoints, from promotional materials and social media graphics to lookbooks and advertising campaigns. This holistic approach ensured that every aspect of Otice’s visual presence was aligned with our brand values and appealed to our target audience.
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
